Associate, Creative Content Strategist

DBS Bank | Jakarta, Indonesia | 09/05/26

Description

DBS Bank is looking for a Creative Content Strategist to lead the ideation, scripting, and production of engaging video and visual content across activation campaigns, corporate events, brand initiatives, and outreach storytelling. In this role, you will define and drive content strategy across social media and digital platforms, ensuring alignment with brand voice and business objectives while creating content that entertains, educates, and connects emotionally with audiences. You will conceptualize and produce a wide range of visual assets, including motion graphics, social media content, and campaign key visuals, supporting both always-on and campaign-driven initiatives.

Working closely with marketing, content, and digital performance teams, you will ensure creative consistency across all touchpoints while leveraging data and performance insights to continuously optimize content for engagement and reach. The ideal candidate stays attuned to evolving content trends, creator culture, and platform innovations, bringing fresh, relevant, and forward-thinking ideas to strengthen DBS Indonesia’s brand presence.

Qualification

Solid and proven experience in creative content development (video, design, social) within banking, FMCG, tech, media, or agency environments.
Proven experience in developing and executing content strategy for platforms such as YouTube, TikTok, and Instagram.
A social-native creator who understands platform behaviors, audience preferences, and how to tailor content for maximum impact.
Strong portfolio showcasing a mix of graphic design and motion/video work—from branded content to social-first visuals.
Advanced proficiency in Adobe Creative Suite(Premiere Pro, After Effects, Illustrator, Photoshop); bonus if familiar with Figma, CapCut, or other trending creative tools.
Having knowledge or experience in producing content with Gen AI software is a plus.
A sharp storyteller with an eye for visual detail and a strong sense of narrative flow across mediums.
Data-informed mindset: able to translate analytics into actionable creative insights and iterations.
Excellent project management, communication, and collaboration skills, comfortable managing multiple stakeholders and fast timelines.
Proactive, agile, and self-driven with a strong creative instinct and a high bar for craft.

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About

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney, and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia“ award by Global Finance for 14 consecutive years from 2009 to 2022.

DBS provides a full range of services in consumer, SME, and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting social enterprises: businesses with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping communities with future-ready skills and building food resilience.