Description

As a Digital Planner at dentsu, you'll turn business objectives, audience insights, and market data into digital media strategies that make sense. You'll shape channel recommendations, define audience approaches, and decide how budgets should work across platforms such as Meta, Google, TikTok, programmatic, OTT, and other digital channels.

You'll work closely with clients and specialist teams to build media plans, present your recommendations, and understand how campaign performance can inform better decisions. Your focus is on the thinking behind the plan and making sure every media investment has a clear reason to be there.

Qualification

• Experience in digital media planning, media strategy, or a similar role within an advertising or media agency.
• Strong understanding of digital platforms including Meta, Google, TikTok, programmatic, OTT, and the wider digital media landscape.
• Comfortable using audience insights, consumer data, and market research to develop targeting strategies and media recommendations.
• Analytical and commercially minded, with the ability to work with media metrics, budgets, forecasts, and investment rationale.
• Able to turn complex data into clear insights, strategic recommendations, and compelling presentations.
• Confident in communicating your thinking and explaining why a particular channel, audience, or investment approach makes sense.
• Curious about how people consume media and how platforms evolve, with the initiative to challenge familiar approaches and explore better possibilities.